More information: https://www.brandshelter.com/dotbrands/
You operate a registered trademark and wish to register and use your domain names with your brand extension (.brand). These are known as nTLDs, BrandTLDs or CorpTLDs.
BrandShelter supports you in your strategic thinking and the complex steps to acquire your own extension, fully customisable by your company.
BrandShelter manages the implementation and monitoring of your CorpTLD, in compliance with the rules of ICANN:
- Strategic thinking: presentation of procedures, analysis of opportunities, marketing and legal considerations, action plan.
- Implementation: drafting the launch plan, establishing lists of reserved or premium words, setting up registrar accreditation and domain name allocation procedures.
- Daily monitoring: reports indicating the proper management of the extension (ICANN requirement), maintaining compliance with various specifications, registrar accreditation, and monitoring the sharing of zone files.
- Emergency management: 24/7 on-call service, responses to requests and complaints from ICANN or third parties by a specialised legal team trained in these issues.
- Advice and information: monitoring ICANN rules, adapting strategy, managing relationships with the press and the sector.
Our comprehensive offer guarantees a combination of various expertise and specialisations in domain names and provides legal, technical, and administrative know-how that only experience can master flawlessly.
The .BRAND to optimise the customer experience (Source: Afnic.fr)
Your brand is an essential lever in your marketing and commercial strategy. It is at the heart of the relationship you maintain with your customers and prospects. Through your brand, you want to offer your internet users an optimal and trustworthy online experience. Communicating with your own internet extension is an indispensable ally to pursue this goal.
But the benefits do not stop there! An overview of the 4 areas to enhance your online presence through your .brand.
(…) Continue reading: https://www.afnic.fr/observatoire-ressources/papier-expert/le-marque-pour-optimiser-lexperience-client/
The main steps to effectively launch your .brand (Source: Afnic.fr)
- Drafting the application
- Validation of your application
- Technical deployment of your extension
- Launch of your .brand
(…) Continue reading: https://www.afnic.fr/observatoire-ressources/papier-expert/les-grandes-etapes-pour-lancer-efficacement-votre-marque/