The Trademark Clearinghouse (TMCH) is the most important mechanism for protecting intellectual property rights associated with domain names and trademarks integrated into ICANN's new gTLD program. It is a centralized database of verified trademarks, connected to each new top-level domain (TLD) to be launched.
The digital landscape has opened up new avenues for brand exposure, but it has also brought significant risks. These risks include domain squatting and deliberate brand impersonation, both of which pose serious threats to brand integrity. Domain squatters may seize variations of brand names, diverting traffic and diluting brand identity. Additionally, malicious actors may exploit new gTLDs to impersonate brands, deceiving customers and tarnishing reputations.
In this dynamic digital environment, proactive measures are essential for brand protection. This entails not only securing preferred domain names but also actively monitoring brand usage online. Taking prompt action against any instances of infringement is vital to mitigate the impact and preserve brand reputation.
The Trademark Clearinghouse (TMCH) is an essential tool in navigating this digital landscape. Established by ICANN as a rights protection mechanism, the TMCH is specifically designed to protect brand owners in the expansive domain of new gTLDs.
The Trademark Clearinghouse (TMCH) includes two primary functions: (i) authenticating contact information and verifying trademark registrations, and (ii) storing these trademark registrations in a database to provide information to new gTLD registries, and (iii) support the provision of Notification of Registered Name (NORN).
ICANN has engaged Deloitte to provide Trademark Clearinghouse Verification Services, part of the Trademark Clearinghouse: the central repository of verified trademark registrations for the purposes of brand protection in ICANN's new gTLD program.
- As a brand owner, you can submit your brand data to the unique centralized TMCH database, both before and during the launch of new gTLDs.
- Once this data has been verified, you will receive a unique authentication key allowing you to participate in each Sunrise period of the new TLD domains. This period gives priority to the registration of trademarks. Having your brand registered in the Clearinghouse database is the minimum requirement to be able to register your corresponding domain name during the Sunrise period of a new extension.
- Second, if someone wants to register a domain name that matches your trademark registration in Clearinghouse, we will alert them of your rights and the custodian will have to acknowledge your rights before completing the registration.
- If this registration is completed, you will also be informed which domain has been registered with your brand name. This way, you will be immediately informed without exception of any possible violation of your trademark in a new gTLD.
More information:
• TMCH FAQ: TMCH in 60 questions
• The TMCH BrandShelter offer
• ICANN website: about TMCH
• Understanding the Trademark Clearinghouse